London Design Festival 17 September -25 September 201621, Duke Street
Schiffini participates in the London Design Festival with a pop-up shop window
dedicated to the launch of the LEPIC kitchen designed by Jasper Morrison in the
new Flagship Store opening soon in London
Schiffini gives a preview of the new Flagship Store in London during the London
Design Festival, from September 17th to the 25th, with a pop-up installation dedicated
to the launch of Lepic kitchen designed by Jasper Morrison which was premiered at the
Milan Design Week during the Salone del Mobile 2016.
The shop window hosts a graphical installation dedicated to Lepic, an idea that
originated from Jasper Morrison: an image of the kitchen that, through a few
recomposed prospective shots on three angled walls, create an optical effect in a
theater like setting.
Lepic is a unique project, which distinguishes itself from the mainstream and for this
reason completely fits in with Morrison’s design philosophy. Also the length of the
ideation process was in line with the British designer’s time line: two years to design
and above all refine, curate even the smallest details of a complex system that are
“Planning a kitchen it’s very complicated, it took us a very long time to understand how
to design it in a flexible and practical way… The goal was to make a kitchen which is a
pleasure to be in and to use, that’s all”
Jasper Morrison says.
The Flagship Store in London is located in the central heart of the British capital at 21
Duke Street in Marylebone. The renovation works will be completed by November
2016, when Schiffini will introduce, in addition to Lepic, the full collection designed by
the company’s symbolic designers, from Vico Magistretti to Alfredo Häberli.
The opening of the new showroom is one of the objectives of the CEO Renato Goretta
that, alongside Enrico Schiffini, Art Director, and Jennifer Schiffini, responsible for
the UK and US markets, plans to consolidate existing markets as well reach out to new
ones by opening Flagship Stores in the major world capitals over the next four years.
PS • +39 0239624450 | firstname.lastname@example.org
LEPIC Design Jasper Morrison
Carcass: black melamine V100, with natural oak varnished natural edges.
Doors: 22 mm thickness.
Unicolor FENIX NTM® laminate in White Malè, Black Ingo or Beige Luxor colours with natural
oak varnished natural edges.
Oak veneer varnished natural.
Solid natural oak varnished natural.
Metal varnished black, cast iron effect.
Solid oak varnished natural.
Drawers inserted in open units in natural solid oak varnished natural.
Shelves for open units in black melamine, natural oak varnished natural edges.
Stainless steel ‘Soft’ finish with natural aluminium inserts for accommodating customized
Accessories for Back Panel
design Jasper Morrison.
Stainless steel ‘Peltrox’ finish.
design Jasper Morrison.
Stainless steel satin finish – 120cm and 180cm.
Stainless steel lacquered black finish, cast iron effect – 120cm and 180cm.
Wood fiber panels, plated on both sides with Unicolor FENIX NTM® laminate in White Malè,
Black Ingo or Beige Luxor colours with natural oak varnished natural edges.
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